Joshua Robinson Portfolio
Marketing execution across B2B and B2C Initiatives
I’m that versatile and valuable asset in any team.
I write, design, animate, and have technical skills and learnings from diverse experiences across the technology and outdoors industries. I’ve managed teams as director, and am a humble follower and solid team player. I’ve led strategy and defined data-driven processes.
I’m experienced, but willing to do the menial repetitive tasks (if I can’t automate them)… or mop the floors if needed.
All work presented below was ultimately my creative responsibility unless otherwise noted.
Contact me and let’s discuss how I can contribute to your success >>
Logos and Identity
* The idea behind the Colorado Teardrops logo is not my original work. I inherited a sloppy and unfinished fiverr project with lots of issues and turned it into a mark. The Openwave logos are also derivative projects finessed and tweaked by me to create balance and a “mark”.
Extending the Brand
Extensive experience developing and implementing brand guidelines and standards.
Responsible for rebranded Openwave’s old and dated look and feel to reflect a “green” tech company, and extended the brand across their entire collateral suite.
And then extended the look across different corporate divisions.
Web Projects
View a staged version of the site:
ctt.blackridgeinteractive.com
Responsible for marketing strategy; written content; branding; visual design; and web development
Worked with Sales Team to identify their needs, and friction points with prospective customers.
Completely redesigned the website, focusing on a complete rebranding with prominent calls to action at the top, middle, and bottom of the page, resulting in a rapid increase in conversions.
Fully optimized responsive website, addressing the 65% of visitors who arrived through mobile devices.
Developed in WordPress using Elementor and integrated with Hubspot, Google Analytics, Google Ads, and Meta advertising.
Business process development with a system that integrated into company Quickbooks that created and sent automated new customer invoices with credit card processing, and automated emails to the Sales Team notifying them of a new customer.
View a staged version of the site:
blackridgeinteractive.com/puridium/
Responsible for branding; written content; visual design; and web development
1-page scrolling website for customer acquisition and developing investor interest in funding an AI-driven digital marketing platform.
Hand-rolled, mobile-first, responsive website developed using Bootstrap 4.
Visit site:
blackridgeinteractive.com
Responsible for branding; written content; visual design; and web development
Redesigned and fully customized Black Ridge Interactive site from scratch using HTML5; Greensock Animation Platform (GSAP); Javascript; and customizing existing Javascript video playback libraries to address specific site needs.
This was an exercise to get back to my roots as an interactive developer and sharpen my programming skills, while learning the GSAP animation platform.
Shortly after finishing the project I was brought on full-time at Bear Systems, and then hired immediately afterwards into Colorado Teardrops.
Video & Motion Graphics Reel
Montage of video and animation work completed for technology and outdoor industry. Responsibilities include scripts (for many projects), storyboards, visual content and animation/editing. Independent videographers sourced for all live-video capture.
Collateral Design / Writing / Illustration
2-Page SIMPLE Systems – High Level Executive Overview
Responsible for content development – including written copy, collateral design and illustrations
Multi-page Cybersecurity as a Service (CaaS) – Executive Overview
Responsible for content development – including written copy, collateral design and illustrations
5G Event Collateral - High Level Overview of Kubernetes Security (4-Page)
Worked with CEO on content development including tone and level of technical depth.
Collateral design, illustrations, printing.
Whitepapers: Written Content and Diagrams
Took CEO’s very raw material and edited for content and tone, creating approximately 50 different documents – including whitepapers, datasheets, government proposals, and other writing projects. Also responsible for creating all supporting illustrations and template designs.
New product template designs.
* Responsible for extending the brand in these template and not responsible for any of the written content.
Event Support
Presentation Graphics
Illustration and Diagrams
Display Campaigns
3D Renderings and Product Photography
The work below is for Colorado Teardrops. I created scenes and 3D renderings for a product announcement as stills and video.
The product launch used the prototype in a video- and photo-shoot that I scouted and directed.
Additional product photography from the “Classic” line of teardrop camper trailers
Brand Guides
An example of branding and defining corporate brand and style guidelines for a new company.
Responsible for defining guidelines including typography standards, colors palettes and template designs.
* I’ve also led complete rebranding efforts for established companies.
UI / UX
A quick and partial example of UI / UX with digital products – simply to mention my experience.
See more detail on past UX projects and processes here >
NBA star basketball player LeBron James once famously declared,
“I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.”
This reflects LeBron’s versatility in the sport of basketball.
Like a LeBron, I bring versatility, flexibility, adaptability, the desire to learn, and a strong work ethic to get whatever needs doing – done.
In addition to the creative execution above, I’ve led strategy and managed data-driven processes, providing value across many disciplines.
And like Lebron – I just want to play ball.
Let’s talk about how I can contribute to reaching your objectives.
~ Joshua Robinson